No black magic
No rocket science
Certainly no BLAH BLAH BLAH

Innovation is a set of tools and techniques that you can pick from, according to your appetite and your needs.


The Innovation.Menu uses a wide array of ingredients, including some from sources that you wouldn’t immediately recognize as being important for innovation.

Of course, many classic works, both old and new, are used. The Innovator’s Dilemma, Crossing The Chasm, Bussiness Model Generation, Mapping Innovation, and The Jobs to Be Done Handbook are just a few of the dozen innovation related books.

But The Innovation.Menu also adds extra flavors, e.g. from Malcolm Gladwell’s works. They offer a number of very good insights in how innovation works. Just think about ‘The Tipping Point’.

And don’t forget human resources: you need specific types of person to assemble a focused and successful innovation team. Tom Kelley wrote a great book about it – The Ten Faces of Innovation – but when mixing several insights, our chef noticed that a few other faces need to be added to the equation. Including another unwanted one: The Ivory Tower Scientist.

The cherry on the cake of The Innovation.Menu is ‘behavioral economics’, a part of psychology. Predictably Irrational by Dan Ariely delivers insights that are very relevant to innovation. It is a ‘must read’.

There is are also seasonal ingredient: Harvard Business Review, a very valuable magazine. And of course regular publications by great consultants, e.g. the Gartner Hype Cycle of Emerging Technologies.


The recipe used is clear: all the ingredients are combined into practical workshops that consist of a theoretical base layer, which is used to do practical exercises. Depending on the kind of menu the exercises will be targeted to your company (A La Carte), or they will be more generic (Light Menu).

Specifically for The Innovation.Menu, our chef has designed a large number of canvasses that are used for these exercises. Also some known canvasses, e.g. ‘Business Model Generation’, will be used.


To get an idea about the insights our chef has, these are articles he published at

Disruptive innovation: (when) does it pay off?
It’s a common theme in about every boardroom: the need to innovate. And not just a bit of sustaining innovation, no: the need for really disruptive innovation. Because that’s where the future is. Or at least that’s what we’ve been told when looking back and seeing disruptions from the past. But is it really like that? Does disruptive innovation pay off? Or to put it in another way: when does it pay off? Let’s take a look at two examples.
Continue reading at

Key concepts for technological innovations: The Gartner Hype Cycle, The Perfect Storm
Last week I read an interesting article on the growing pains of industrial inkjet printing by Frazer Chesterman.  Typical Gartner Hype Cycle was my first thought. But it seems (too) many people do not know the ‘Gartner Hype Cycle’, even though it is extremely important to understand how new technologies evolve. Together with ‘The Perfect Storm’, it is a key concept in technological innovation. If you want to be prepared for the future, you need to know these two concepts.
Continue reading at

Key concepts for technological innovations: The Tipping Point
The first person who bought a fax machine was an idiot. That may sound a bit hard, but think about it: a fax machine is a communication device, which means you need both a sender and a receiver to be able to use it. Being the very first and only one, there was no way to use it…
Continue reading at

Where are the time/temperature indicators on my frozen pizza? The L-word that freezes innovation…
They were supposed to revolutionize the frozen food chain: time/temperature indicators. Every frozen pizza box would get one, according to many specialists and analysts. But it didn’t happen. Why? For an unforeseen factor that can restrict great ideas: the L-word that has the power to freeze innovation.
Continue reading at

Missed sales and how innovation in print can offer a solution
It’s probably a big challenge for every company: missed sales. The million dollar question is how you can avoid missed sales. Well, here are two cases where innovation in print provided a solution. Nothing complicated, no high tech, just an easy answer to a real world problem.
Continue reading at

The Chefs

Our first chef, Eddy Hagen, has been observing innovation since the late 1980’s, when the HP ScanJet and new page layout tools disrupted the printing industry, launching the age of electronic publishing. At first he only looked at it from a technical perspective, but over the years he started to recognize patterns and systems. The last two decades he got more and more involved with innovation and he devoured many books that were related to innovation. During that period he has given many presentations on innovation and he has designed and executed specific training programs, some of them in company and under a strict NDA.

The second chef is Roland Biemans. As it says on his industry bio, Roland applies his associative marketing, business development and networking skills to help companies connect vision, strategy and deployment tactics with effective commercial activities. His approach is one where the focus is on customer experience and application driven solutions. As a Yiist Change Agent, Roland uses the MotivationScanner methodology to dive into the “soul purpose” of a company and, with a focus on customer behavior, connects the dots between all levels of personal and functional needs, experiences and emotions, right through to the insights you need to turn a supply chain into a value chain. This automatically translates to innovative or even disruptive product and business development.


Your choices

Designed for


Number of participants



Quick Take Away

Contact us for your price!

An inspirational presentation

or workshop

Associations,  organizations, companies that want to inspire members, employees, customers

Presentation: none
Workshop: only a few of exercises


no limitations


max. 20 persons

English or Dutch

Open sessions

Light Menu

Contact us for your price!

A one day workshop

Smaller companies and organizations that want to learn more about innovation

Only generic exercises

Max. 15 persons

English or Dutch

Open sessions

a la carte

Contact us for your price!

A 5+ day project, 

filled with insights, tools,

exercises and interviews

Companies, organizations 
that want to get innovation
in their DNA

Exercises based on your company, your projects, for maximum ROI!

Small groups

Size and composition to be decided during project definition

English or Dutch

NDA mandatory!

Highest ROI!



Do you have an appetite for innovation? Get into contact with us!